2007
Favorite Business Advice
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My client Blake Hendrix and my fellow BACN member John Todor have co-written an article containing one of my favorite pieces of business advice: Don’t Compete on Price:
Court the engaged buying personality and you will win over highly profitable customers who will want to be your customers for a long time. Let the Wal-Mart’s battle over market share. By winning mindshare you sell the experience; customers stick with you and become your best source of word-of-mouth marketing. You will not have a direct competitor. You have found your niche!
Download the complete article here.
Blake Hendrix draws upon 20 years experience facilitating small business. His practice stresses perspective and simplicity in defining and solving the issues that confront the small businessperson. His keynote is integrating Strategy, Logistics and Tactics to achieve the goals of the organization. His latest book, “Strategic Decisions for Small Business” was published in 2006. The second in the small business series is due for release in June 2007. Learn more at www.saltmineconsulting.com.
John I. Todor, Ph.D. is the Managing Partner of The Whetstone Edge, LLC, a customer experience consulting and training firm that applies scholarly research on human behavior to buyer-seller dynamics including customer loyalty, trust, retention, customer service, CEM—customer experience management, and marketing strategy. He speaks and consults worldwide on these topics. www.TheWhetstoneEdge.com