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This month the Bay Area Consultants Network asked its members the following question:
To what end do we network? What happens to the cards we collect? How do we make the most of networking? What will enable you to say “I know someone who can help you with that?” when someone says says “I need an XYZ”?

• Check to see whether the person is on LinkedIn and connect with them there.
• Go to other networking groups such as BNI. Networking is about relationships built up over time through regular meetings.
• Go through your database every week and e-mail, call, or write to someone with a suggestion that can help them.
• Keep in mind that the search for the ultimate contact manager is like the search for the Holy Grail.
• Stay in front of people you network with by being visual: send a gift or postcard which is attractive with your contact info on the back so they’re constantly reminded about you.
• Try to find something right away that might help that person. For instance, go on the IMC database and look for someone and pass on the name. They’ll remember your helpfulness.
• If you can be a resource to someone that creates a better relationship.
• Note: don’t automatically add people to your newsletter if they give you their cards. This is more likely to anger than attract them.
• Don’t take cards from anyone you haven’t had a real conversation with.
• Forward job announcements from your new contacts to your distribution list. The position will be filled and the contact will remember you.
• Be clear about what you do and what it is that you want.

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