2005
Favorite Marketing Podcasts
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Podcasting (also known as audio blogging) is a fairly new but increasingly popular phenomenon. There are more podcasts out there than you can shake a stick at, and I’m still sampling them, but these three already stand out.
Diary of a Shamless Self-Promoter
Chicago-based tradeshow presenter Heidi Miller is a woman “who gets paid to talk.” You can tell, too: she speaks confidently, enthusiastically, and with good diction. Several podcasts I’ve listened to have a decent quality of information, but hesitant or lackluster presentation. Heidi’s style is as engaging as her “Zen marketing” substance. I’m not sure I like the new intro music, though, however slick the production.
The Marketing Minute
Not to be confused with Marcia Yudkin’s e-zine of the same name (and actually labeled “Marketing Edge” by my podcatcher, Albert Maruggi’s podcast appears several times a week. In addition to the one-minute clips, there are “Marketing Focus” interviews with marketers and technology experts. Maruggi has mastered the art of saying something useful in a short span of time.
The Marketer’s Podcast
Australian marketing experts Alan Stewart and Andrew Winter provide insights into the workings of the human brain and the different ways people make buying decisions, as well as suggestions on how to improve marketing. They’re entertaining, creative, and very responsive to feedback. (But guys, you really should put your names on your website! Leaving them off is a marketing no-no.)
Honorable mention goes to the Church of the Customer podcast, by customer evangelistas Jackie Huba and Ben McConnell. So far they only seem to be podcasting once a month.
Finally, a word on the subject of “podcatchers,” as podcast aggregators are called. You can always download individual podcasts manually from the website, but that gets time-consuming if you listen to more than a few shows. I’ve tried both iPodder and Odeo and prefer iPodder. Odeo has a nice web interface for managing subscriptions, but it stores all the MP3 files in one folder, and it gives them rather impenetrable URL-based names. Plus it gave me an error message every time I turned it off, and it needs to open iTunes to run. iPodder puts each podcast in its own folder and preserves the producer’s chosen file name. Both are free downloads; iPodder is open-source and Odeo is in beta.
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