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Archive for March, 2009

Backup Bookmarks for March 13th through March 15th

Sunday, March 15th, 2009

Backup bookmarks for March 13th through March 15th:

And Now, a Word from Our Sponsors

Saturday, March 14th, 2009

Received on Thursday, March 12th:

We’re writing to let you know about the upcoming launch of interest-based advertising, which will require you to review and make any necessary changes to your site’s privacy policies. You’ll also see some new options on your Account Settings page.

Interest-based advertising will allow advertisers to show ads based on a user’s previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. “sports enthusiast”).  To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network.  As an example, if they visit a number of sports pages, we will add them to the “sports enthusiast” interest category.  To learn more about your associated account settings, please visit the AdSense Help Center at http://www.google.com/adsense/support/bin/topic.py?topic=20310.

As a result of this announcement, your privacy policy will now need to reflect the use of interest-based advertising. Please review the information at https://www.google.com/adsense/support/bin/answer.py?answer=100557 to ensure that your site’s privacy policies are up-to-date, and make any necessary changes by April 8, 2009.  Because publisher sites and laws vary across countries, we’re unfortunately unable to suggest specific privacy policy language.

For more information about interest-based advertising, you can also visit the Inside AdSense Blog at http://adsense.blogspot.com/2009/03/driving-monetization-with-ads-that.html.

We appreciate your participation and look forward to this upcoming enhancement.

Sincerely,

The Google AdSense Team

Er…my privacy policy? I don’t have one, per se, though there is a Disclosures page which I do recommend you look at if you haven’t done so yet, and which I’ll be updating with the new information. If you follow the second link above, you get the following information:

Google Advertising Cookie and Privacy Policies

What is the DoubleClick DART cookie?

The DoubleClick DART cookie is used by Google in the ads served on publisher websites displaying AdSense for content ads. When users visit an AdSense publisher’s website and either view or click on an ad, a cookie may be dropped on that end user’s browser. The data gathered from these cookies will be used to help AdSense publishers better serve and manage the ads on their site(s) and across the web.

What should I put in my privacy policy?

Your posted privacy policy should include the following information about Google and the DoubleClick DART cookie:

  • Google, as a third party vendor, uses cookies to serve ads on your site.
  • Google’s use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet.
  • Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

Because publisher sites and laws across countries vary, we’re unable to suggest specific privacy policy language. However, you may wish to review resources such as the Network Advertising Initiative, or NAI, which suggests the following language for data collection of non-personally identifying information:

We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.

You can find additional information in Appendix A of the NAI Self-Regulatory principles for publishers (PDF). Please note that the NAI may change this sample language at any time.

If I understand this correctly, it means that Google plans to show my readers ads based on what it thinks interests them, not what they’re reading about. This appears to fly in the face of their standard context-based advertising, which assumes that people are interested in what they’re reading about. For that matter, even traditional print advertising tends to stick with a certain theme: ads in business magazines are not the same as ads in fashion magazines.

On the other hand, I have yet to collect any money whatsoever from Google AdSense, so clearly the people reading my blog aren’t all that interested in the traditional contextual ads. (Or they’re all reading the RSS feed and the ads aren’t showing up, or something.) So perhaps these new “interest-based” ads will be more effective. But something about them still makes me uncomfortable. I’m wondering whether I shouldn’t opt out of that DART cookie myself.

Backing Up Your Netbook

Saturday, March 14th, 2009

My main computer, Enheduanna (Enna for short), is a 17” HP Pavilion dv8040us laptop. She occupies a good deal of lap and weighs about 40 lbs. (I know the official stats on the dv8000 series say it’s less than that, but once I pack her up with the power cables, it sure feels like 40 lbs.) As a desktop replacement, Enna is wonderful, but she does suffer a bit in the portability department.

My secondary machine, Astarte, a 14.1” Dell, is still pretty hefty (about 7 lbs not including the power cables), and besides, she’s old enough to be notably underpowered and in some danger of suffering a critical failure of one component or another pretty soon.

Sharp Mobilion Pro PV-5000 So I’ve been jonesing for a netbook to replace the Sharp Mobilon Pro handheld PC I bought in 1999, back in the days of Windows CE. Vamana ran “pocket” versions of a handful of Microsoft programs and had a modem but no Ethernet port. You couldn’t print from him, and you had to transfer files to your main machine through a rather tricky infrared connection or an equally tricky serial connection. But he was great for taking notes, and his battery lasted 12 hours when he was new.

I remember there was a backup option built into the sync software I used to use with Vamana. I thought I wrote about that at some point, but if so, it was in the days before the blog, and I didn’t save that particular e-mail message to post later.

asus-eee-pc-1000h As of Thursday morning, I am the proud owner of an Asus Eee PC 1000H, less than half the size and about 1/4 the weight of Enna. Mena (short for Enmenanna) actually has the same basic specs as Enna: 1 GB RAM and 160 GB HD. (If she were one of the Eee PCs with the solid-state disks, like the beautiful but overpriced S101, she would weigh even less.) So unlike Vamana (whom I always called Van), Mena is not a glorified PDA. She’s a real computer. I may choose not to keep much data on her, given that I’m only going to be using her when I’m out at conferences or traveling, but I still have to back her up.

Before I go on, I suppose I’d better explain about the names, particularly for anyone who might be new to this blog and the strange workings of its author’s mind.

I was a classicist in my former life. I translated Greek and Roman drama for the stage. This left me with a tendency to name my computers after mythological figures, not always from the Greco-Roman tradition. The first computer I owned was Prometheus; the second, naturally, was Epimetheus. Enheduanna was not a myth, but a real woman in history, the daughter of Sargon the great, and the first author whose name we know. (She was the high priestess of Nanna in Ur and wrote a famous hymn to the goddess Inanna known as the Nin-Me-Sara.) Enmenanna was her great-niece and eventual successor as priestess. If you’re me, naming the two computers after relatives is logical.

Back to backups. One of the noteworthy characteristics of netbooks, and one of the reasons they are small and light, is that they don’t have optical drives. (“Optical” means CD or DVD and refers to the fact that the disks are written to and read from with light in the form of lasers.) As it happens, Enna doesn’t have an optical drive right now, either, because I’m in the middle of replacing it.

Now, there are plenty of ways to make backups without using an optical drive. But one of my first priorities for Mena was making a drive image, because she didn’t come with a proper operating system CD. One might well wonder what good an operating system CD would do when the computer doesn’t have a CD drive, but a netbook can use an external CD drive connected by USB. Theoretically, anyway—Mena won’t recognize the external CD/DVD drive that I already own, even though Enna does. And without an operating system CD, it’s not possible to reinstall the computer or reformat the drive should something go seriously, catastrophically wrong.

Much to my horror, the Best Buy employee who sold me the netbook explained that none of the machines in their store came with real operating system disks; they would all cost $200 more if they did. Ta ever so, Microsoft.

Mena did come with a restore DVD—but that restores it to exactly the state it came in, including trial bloatware. (Norton. What idiot would put a destructive thing like Norton onto a poor tiny defenseless little netbook?) So my idea was to remove the bloatware and make a drive image with the basic OS.

Since Mena wouldn’t talk to my external CD drive, I couldn’t use my old standby Bart-PE disk with Norton Ghost on it. I did a quick search on drive imaging software and came across this handy list of free drive imaging and partitioning software. I decided to try out Macrium Reflect Free on Mena. Macrium informed me that Mena’s hard drive has not merely two partitions, but in fact four. (I’d guessed there was a hidden one for the restore function; I’m not sure what the fourth is, nor even why they divided the Windows partition in two.) It backed up the complete drive at a medium compression level in less than an hour over a USB connection. So far it seems like a good product.

But the tricky thing here is not making the drive image. It’s performing that bare-metal restore. Macrium (and the other products listed on that page, as well as the commercial tools) will let you create an emergency restore CD to use when Windows won’t boot. (And why else do you need a complete image of your drive, except for when Windows won’t boot?) But that’s not much good if I don’t have a usable CD drive. Not only am I not all that keen to buy a second external CD drive, I am even less keen to pack it along when I travel.

There’s a second, somewhat geekier option: creating a bootable USB stick that contains the CD image. This appears to fall into the “Kids, don’t try this at home” category. HP (of all people) has a tool to simplify the process, but that doesn’t appear to make it all that simple. The Ur-Guru has offered to create said USB stick for me when next he is here (June), and I will make him document the process for this blog, but right now it doesn’t seem to be an option that’s open to the non-geek.

So if you’re a netbook owner and not up to making your own bootable USB stick, your options appear to be: 1) buy that portable external CD/DVD drive or 2) find a geek to make you a bootable USB stick with the recovery CD on it.

Meanwhile, you can back up any data you keep on the netbook normally: just download your software program of choice, install it, select your destination and the files to be backed up, and off you go.

Backup Bookmarks for March 9th through March 12th

Thursday, March 12th, 2009

Backup bookmarks for March 9th through March 12th:

Backup Bookmarks for March 6th

Friday, March 6th, 2009

Backup bookmarks for March 6th from 17:21 to 17:26:

FileSlinger Backup Blog at Blogged

 

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